Last Updated on 14 January 2026 by Johan
Poland is rapidly climbing the ranks as one of Europe’s favourite winter travel spots, with new data showing a sharp rise in visitors choosing the country for Christmas and New Year getaways. Industry insights point to a combination of festive charm, deep cultural traditions and attractive prices drawing travellers eastward.
A Growing Winter Favourite
Bookings to Poland have risen by more than fifty five percent compared to last year, with particularly strong interest from Spain, the United Kingdom, Italy and Romania. Romania stands out as a major growth market, where holiday bookings to Polish cities have tripled. Direct flights from Bucharest to Gdansk, Warsaw, Wroclaw and Krakow have made the journey especially convenient.
Visitors from Sweden, Germany, Greece, France, Denmark and the Czech Republic are also contributing to the surge, while interest is rising in Portugal, the Netherlands and Lithuania.
Krakow and Warsaw Lead the Way
A report from Travel and Tour World highlights Krakow and Warsaw as the country’s standout winter destinations. Both cities offer affordable travel options and atmospheric Christmas markets, but Krakow receives special praise for its unique seasonal ambience. Many travellers consider it one of the most enchanting Christmas cities in Europe.
Culinary Traditions Add to the Appeal
Poland’s rich seasonal cuisine is another major draw. Travellers are encouraged to try dishes such as pierogi, barszcz z uszkami and makowiec, which feature prominently in festive celebrations across the country. Food guides and culinary platforms increasingly recommend Poland as a destination for authentic winter flavours.
Affordable Travel and Strong Connections
Poland’s competitive pricing continues to set it apart. The average cost of a festive season flight this year was one hundred twenty three euros, slightly lower than last year, with long haul routes seeing the biggest reductions. Travellers are also planning earlier, booking flights around fifty four days before departure. Stays are becoming shorter, averaging six days.
A Trend Set to Continue
Experts suggest that Poland is well on its way to becoming a permanent fixture in Europe’s winter travel landscape. The combination of festive atmosphere, traditional hospitality and good value positions the country as a strong alternative to classic winter destinations such as Austria or Germany.
For the hospitality and catering sectors, the outlook is promising. If current trends continue, Poland is heading toward one of its most successful winter seasons yet.
Spource: euronews.com.