About 230 kilometers south of Belgrade, in the western part of central Serbia, Aleksandrovac is located, the old Serbian capital of wine.

Aleksandrovac is located in the valley between the mountains Kopaonik, Jastrebac and Goc. On its north side there are Trstenik and Vrnjacka Banja, in the west Kraljevo, Raska and Krusevac, and the Brus municipality is on the south side. This town can be reached via Krusevac on the east side and via Krlje and Trstenik from the west. According to the 2011 population census, Aleksandrovac has just over 6000 inhabitants.