Last Updated on 8 July 2025 by Johan

July 2025 – As political tensions and policy shifts in the United States stir global concern, American tourists are increasingly turning their gaze toward Europe for their next getaway. According to recent reports, European travel demand is surging — not just among Europeans avoiding trips to the U.S., but also among Americans seeking cultural depth, historical charm, and political calm overseas.

A Global Shift in Travel Behavior

• European travelers from countries such as Germany, Denmark, and Belgium are canceling trips to the U.S., citing discomfort with the current administration’s rhetoric and policy decisions.
• Travel agencies across Europe report drops in U.S. bookings and a growing preference for alternatives like Spain, Portugal, France, and Scandinavia.

U.S. Tourism Feels the Impact

• A 1% year-over-year decline in West European visitors to the U.S. was recorded in February 2025.
• Some tour operators, including Denmark’s Albatros Rejser, have suspended American tour packages altogether due to customer hesitancy.
• U.S. border and immigration uncertainties have further discouraged international travelers — with stricter entry protocols and reports of unpredictable customs experiences.

Canada and Europe Step Into the Spotlight

• Canada has experienced an uptick in tourism as travelers opt for destinations perceived as stable, safe, and welcoming.
• European vacation rentals saw a 32% spike in Canadian bookings between June and August, suggesting transatlantic travel interest isn’t limited to outbound American tourists.

What Does This Mean for U.S.-Based Travelers? Europe offers:

• Rich cultural immersion — from castles in Austria to culinary experiences in Italy.
• Political and social calm compared to rising domestic tensions.
• Evolving infrastructure, with many regions improving hospitality services in response to increased demand.

Vacation with Purpose Whether it’s exploring World War II history in Normandy, cruising the canals of Amsterdam, or soaking in the thermal spas of Hungary — travelers looking for meaningful, memorable vacations and are choosing destinations where global tensions feel far away.